THE AGGIE & BOB JEGIER MARKETING PLAN
To produce the highest possible price in the least amount of time

as of April 6, 2005

This highly effective technique, unparalleled by any other agent or agency, consists of two phases. The first phase is designed to draw as many people to your home as possible so as to create a panic to buy. The second phase is designed to ensure that any new home seekers who enter the marketplace consider your home in the most favorable light possible.

PHASE I  -  THE INITIAL MARKETING BLITZ
Each plan is individually tailored to our clients' needs and circumstances.
However, usually all of the following happens within the first week to 10 days:

• A professional home inspection by Greenwich based Shorelands Home Inspections, LLC. Shorelands is both licensed by the state of Connecticut and a member of ASHI (American Society of Home Inspectors).  This is at our expense and is performed BEFORE your home goes on the market.  [The norm: If asked, most agents will agree that this is an excellent idea and will give you the names of inspectors that will do this – at a cost of about $600!]
   
• Approximately 5000 oversized postcards sent to people who might be interested for themselves or someone they know. Our mailing list includes not only addresses but approximate home values as well. [The norm: 100 to 250 – if any – to immediate neighbors only.]
   
• A comprehensive VIRTUAL TOUR along with a gallery of standard photos taken by a professional photographer, a comprehensive description and a map to the property will be placed on the MLS  (Multiple Listing Service),  www.aggie-bob.com, www.raveis.com and www.realtor.com.  Every advertisement we write and all printed material we produce directs prospective buyers to this display. [The norm: Listing placed on MLS system waiting for another agent to bring a buyer]
   
• An extensive full color brochure packet is prepared for all who visit.   It will contain not only information and photos of the home but information to encourage buying in Stamford and general information that induces the reader to keep the material. [The norm: A copy of the MLS listing sheet and maybe a few photos and essential documentation]
   
• A comprehensive CD is prepared for all who visit. While most people know how to use a computer, many still avoid the Internet. The self starting compact disk needs no "computer savvy" and has the complete virtual tour as well as all the information and photos that are on our web site. [The norm: Nothing!]
   
• Copies of the entire packet - both the printed literature and the CD – are placed in a box on the signpost. We want to encourage "drive-bys" to ask to see the inside. [The norm: Nothing!]
   
• Promotional E-mails and faxes to agents and offices. Not all agents check the MLS regularly. Many seldom go to the office! [The norm: A one-line mention on the MLS "hot sheet".]
   
• Listing placed on Fairfield County Multiple Listing System.  [The norm: Many times, this is all the agent does.]
   
• The first of a series of broker open houses. Our gourmet lunches have become legendary – and they bring the agents! [The norm: Nothing or maybe sandwich quarters from a deli.]
   
• The first of a series of public open houses. [The norm: A public open house sometime within the first month]

PHASE II   -   THE ONGOING CAMPAIGN

For most homes, the initial marketing blitz will produce at least one and sometimes several qualified and highly motivated buyers within the first week or two.  However, a very unique home (such as an antique or a Frank Lloyd Wright contemporary) or one with a significant negative (such as being significantly above or below the road) may require more time. Because the blitz has already brought virtually all existing prospects to the home, the on-going campaign is directed toward getting the attention of new prospects as they enter the marketplace.

• A second broker open house immediately following the first.
   
• At least one broker open house per month thereafter.
   
• A second public open house – typically two weeks after the first.
   
• At least one public open house per month thereafter.
   
• At least two display ads per month in the Stamford Advocate or other local newspaper.
   
• A1/4 page display ad in each and every issue of the New York Living magazine.
   
• Brochure and CD packets in the house and on the sign.
   
• New exterior photo with every change of season.

Aggie & Bob Jegier's
Gallery of Homes

To best view the tour...
Move your cursor to the center till you get the 4-pointed arrow. Press and hold your left mouse key down and just move it to wherever you want to go!